You hear people talking about SEO but what is it?
Search Engine Optimisation or SEO as it is commonly known is the process of making sure that your website can be found and indexed in search engines such as Google and Bing.
SEO is huge but we tend to focus on local SEO. There are so many factors both on and off your pages which help to determine where the search engines place your site when customers/clients enter a search term (keyword), some to these determining factors of SEO are headings H1 through H6, alt tags, images, keywords, links, content and much much more.